Overview
Positive TALK analyzes your social posts and timelines to promote kinder interactions. Users sync their accounts, see positivity trends, compare with friends, and receive actionable prompts for more constructive dialogue.
Positive TALK – Social Positivity Insights App
Sentiment analysis companion that scores the positivity of your Facebook and Twitter timelines, suggests improvements, and helps you discover uplifting communities.
Industry: communityProject Year: 2014Client: Positive TALK
Services Provided
- Product Ideation
- iOS Development
- Social API Integration
- Launch & Support
Project Tags
Industries
CommunityCommunity & Social
Categories
Custom Software & Product Development
Tech Tags
IOS Objective CPHPMySQLFacebook Graph APITwitter APISentiment Engine
Business Tags
CommunityProduct IdeationIOS DevelopmentSocial API IntegrationLaunch & Support
Focus & Tech
CommunityiOS (Objective-C)PHP/MySQLFacebook Graph APITwitter APISentiment Engine
Our Contributions
- Product Ideation
- iOS Development
- Social API Integration
- Launch & Support
Supported Devices
- iPhone
- iPad
Development Tools / Environments
- iOS (Objective-C)
- PHP/MySQL
- Facebook Graph API
- Twitter API
- Sentiment Engine
Implementation Details
- Integrated Facebook Graph and Twitter APIs to fetch posts, mentions, and engagement metrics.
- Built custom sentiment engine tuned for slang, emojis, and multi-language positivity cues.
- Created goal-based prompts that encourage users to celebrate wins, thank friends, or share supportive messages.
- Added privacy controls so users decide which insights to share and can disconnect accounts anytime.
Admin Features
- Analytics portal for campaign managers to view aggregate positivity trends and engagement spikes.
- Content management tools to update encouragement tips, badges, and community spotlight features.
- Support console to handle API permission changes, rate limits, and sentiment dictionary updates.
The Problem
Online conversations were getting toxic, and users wanted a way to quantify their tone and keep communities supportive. Existing tools lacked mobile simplicity and real-time guidance.
The Challenge
We had to work within Facebook/Twitter API limits, process sentiment quickly, and present feedback in a way that motivated change without feeling punitive.
The Result
Beta testers improved their positivity score by 27% within four weeks, and shareable badges inspired friendly competition among peer groups.
Key Requirements
- Respect social network permissions and rate limits while providing timely insights.
- Deliver uplifting guidance that nudges behavior change without shaming users.
- Encourage sharing to grow an organic community of positivity advocates.
Results & Impact
- Average positivity scores increased 27% during the first month of beta participation.
- Shareable badges generated a 3× lift in referral sign-ups from friends and coworkers.
- Feedback from educators and HR teams sparked pilots for corporate wellness initiatives.
Screens & Flows
