DentalEZ product catalog showcasing dental operatory systems and accessories

DentalEZ – Global Dental Equipment Commerce Hub

Responsive product experience that lets dental practices compare operatory systems, request quotes, and connect with certified dealers worldwide.

Industry: ecommerceProject Year: 2014Client: DentalEZ

Services Provided

Digital Commerce Strategy
UX/UI Design
Custom CMS Development
Managed Hosting

Project Tags

Industries

Retail & eCommerceE-commerce & RetailEcommerce

Focus & Tech

E-CommerceManufacturingPHP/MySQLLaravel CMSjQuery/JavaScriptHTML5/CSS3ElasticSearch

Overview

DentalEZ wanted a unified digital home for its operatory systems, highlighting patient chairs, delivery equipment, and cabinetry for practices across North America and Europe. We delivered a responsive commerce hub with guided product selection, dealer locator, and marketing asset management integrated into a single CMS.

Our Contributions

Digital Commerce Strategy
UX/UI Design
Custom CMS Development
Managed Hosting

Supported Devices

Mozilla Firefox
Chrome
Safari
Opera
Internet Explorer

Development Tools / Environments

PHP/MySQL
Laravel CMS
jQuery/JavaScript
HTML5/CSS3
ElasticSearch

Implementation Details

Designed modular product detail templates with 360° galleries, specification tabs, and compatible accessories.
Built quote request workflow linking customers to local reps via territory mapping and CRM integration.
Implemented multilingual content blocks and localized promotions managed through a custom CMS dashboard.
Integrated analytics layer capturing conversion funnels, brochure downloads, and dealer engagements.

Admin Features

Marketing asset library to upload brochures, CAD files, and chair configurators with role-based access.
Dealer management console to update territories, credentials, and lead-routing preferences.
Dashboard reporting on quote pipeline, top-performing campaigns, and regional engagement trends.

The Problem

Legacy product microsites fragmented the brand, and sales teams manually assembled brochures, quotes, and dealer introductions. Customers struggled to understand product configurations or find nearby reps to close purchases quickly.

The Challenge

We needed a scalable CMS with granular product attributes, multilingual support, and ADA-compliant design. The site had to sync inventory updates from ERP feeds while empowering marketing teams to publish campaigns without engineering help.

The Result

Within six months DentalEZ saw a 48% lift in qualified quote requests, accelerated marketing campaign launches by 60%, and gave executives analytics on product interest by region and persona.

Key Requirements

Deliver a modern, responsive experience that highlights DentalEZ innovation and simplifies product discovery.
Automate dealer introductions and quote follow-ups to shorten the sales cycle.
Empower marketing teams to publish content, promotions, and localized assets without developer support.

Results & Impact

48% increase in qualified quote requests within the first two quarters.
Time-to-launch for marketing campaigns dropped from two weeks to three days.
Executive dashboards exposed regional product demand, informing manufacturing and inventory planning.

Screens & Flows

DentalEZ homepage featuring product families, dealer finder, and quote call-to-action — Homepage spotlights flagship operatory lines, regional promotions, and quick access to dealer lookup.

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