How Express Flooring replaced Dorothy II with a modern iPad sales app
A native iPad application transformed their in-home sales workflow by making quoting faster, removing paper and syncing customer data in real time.
Express Flooring moved from a brittle legacy web app into a modern iPad-first sales experience. The goal was simple: make field reps faster, remove the paper trail and give the business better visibility.
Executive summary
Express Flooring’s field sales team was stuck with Dorothy II, an older web-based system that made it hard to complete quotes quickly and confidently in front of customers.
One Team US rebuilt the workflow as a native iPad app designed for in-home consultations, giving reps measurement tools, product selection, CRM connectivity and faster quote generation.
| Metric | Result | What it means |
|---|---|---|
| Paperless workflow | 100% | All paper-based sales processes were removed from the field workflow. |
| Faster quotes | 40% | Sales reps generate quotes significantly faster during in-home consultations. |
| CRM sync | Real-time | Customer data is synchronized immediately with existing systems. |
| System errors | Zero | The new app eliminated reliability issues tied to the old legacy system. |
| Active users | 50+ | Sales representatives using the app in the field. |
| Project status | Live & expanding | The solution is deployed and in active use. |
Before and after
The challenge
Dorothy II was old, brittle and slow. Sales reps had to juggle multiple tools and manual steps just to produce a quote during a customer visit.
Dorothy II Was Too Old To Scale
The old web-based system was unreliable and not built for modern field sales automation. Reps needed multiple tabs and tools just to complete a quote.
Paper Everywhere
Contracts, measurements, samples and pricing sheets created double work and slowed the sales cycle.
Slow Quote Process
Manual calculations, inventory checks and pricing steps stretched quotes into 45+ minute tasks.
No Real-Time CRM Visibility
Management lacked live insight into inventory, sales performance and rep activity.
Financing Was Slow
Financing required phone calls or callbacks instead of being handled during the appointment.
No Operational Visibility
Leadership was relying on spreadsheets and hope instead of dashboards and live data.
UI/UX highlights
The app was designed for in-home consultations: quick product browsing, fast measurements, instant quotes and less tapping around under pressure.
Touch-Optimized Interface
Native iPad interface designed for in-home consultations.
Interactive Flooring Selection
Visual flooring selection with product images and specifications.
Room Measurement Tools
Built-in measurement tools for accurate room calculations.
Real-Time Quote Generation
Instant quote generation with pricing calculations and professional formatting.
How the solution was built
The new iPad app gave Express Flooring a modern sales workflow with measurement tools, quote generation, sample presentation and CRM integration in a single interface.
Native iPad Sales App
A touch-friendly iPad app replaced the aging Dorothy II system and gave reps a modern field workflow.
Room Measurement Tools
Built-in tools helped reps capture room measurements accurately during the customer visit.
Interactive Flooring Selection
Visual product selection helped customers compare materials and make decisions faster.
Real-Time Quote Generation
Reps could generate professional quotes on-site without returning to the office.
CRM Integration
Customer data synced into existing systems so management had better visibility.
Offline-Friendly Workflow
The app was designed for field conditions so reps could keep working without friction.
Technology stack
Built for reliability, offline field use and easy integration with existing enterprise systems.
Frontend
Swift, UIKit, Core Data, MapKit, PDFKit
Backend
RESTful APIs, Microsoft Active Directory, SQL Server, Azure Services
Hosting
Microsoft Azure, Cloud Storage, CDN, SSL Certificates
Mobile features
Offline Sync, Push Notifications, Camera Integration, Digital Signatures
Frequently asked questions
What replaced Dorothy II?
A native iPad app purpose-built for field sales and in-home consultations.
What improved the most?
Quote generation speed, reliability and the overall customer experience.
Did the workflow become paperless?
Yes, the new app eliminated paper-based steps in the sales process.
What systems did it connect to?
The app integrated into Express Flooring’s existing CRM and operational systems.
How many reps use it?
The solution supports a field team of 50+ sales reps.
Why this matters for home improvement businesses
This kind of modernization removes friction at the exact moment a salesperson is trying to close a deal. Faster quotes and better visibility matter because the appointment itself is the sales moment.
Express Flooring shows how a legacy web workflow can become a modern field sales system without losing the business logic that already works.
Ready to modernize a legacy sales workflow?
One Team US builds software, mobile apps, ERP systems and AI solutions for businesses that need faster, more reliable field operations.